In the current climate, there are 3 reasons to arm yourself with tools to help your clients.

1)The more you know and the more techniques you have to give your clients what they want, the more you can add value to your offerings and so attract more clients. And we all know that clients want value for money. And we all want more clients. It doesn’t even have to be a coaching tool. If you’re a small business coach and you constantly find your clients haven’t got a clue about blogging, learn about blogging and teach them. If they don’t understand their business finances, get someone to teach you financial simple steps that every business owner should understand and voila, you have an ‘understanding finances tool’ to offer your clients.

2) By adding tools to your toolkit, you will add value to what your existing clients can use you for. With it being so much more profitable to spend money investing in keeping current clients, rather than finding new ones, adding value to them will help keep them your clients and give you the opportunity to cross-sell.

3) If you invest in (rather than build your own) a tool, someone else has put a lot of hard work into designing something that you can pick up and use, and probably benefit from that tool’s brand with your marketing. By this I mean the ‘Get Clients Now!’ system of marketing, delivering ‘Guerilla Marketing’ techniques or working as a license holder for a company such as Ology Business Coaching where you benefit from all their tools and techniques. This will cost you though. Below our profiled coach, Claire Chapman, explains how she does exactly that.

4) You might invent your own, for example, Fingertips Coaching have designed and developed an online business coaching tool. You simply take your particular knowledge of a certain area and package it up. This could be an e-book, a series of workshops, or a whole new style of coaching.Who knows, you could get other coaches buying YOUR coaching tools to use with their clients? This then allows you to promote your coaching brand more widely.

I’d be really interested to find out what tools you and your clients find invaluable – perhaps we can all learn from each other? Leave your comments and thoughts….